Google Case Study Essay - 1390 Words

1. How does the changing environment for business affect Google’s ability to communicate in this situation? The changing environment for business affects Google’s ability to communicate because everything is available on the internet now. Google said themselves that they hope to â€Å"provide the greatest access of information to the greatest number of people† (Argenti, 2009, p.22). Anything and everything that Google does or says in any situation is available for anyone to see. The very product that they are providing can also help or hinder them. If people in the United States and Europe did not have access to Google’s business records online, then they would never know about Google censoring in China. If they did not know, then groups†¦show more content†¦Since they cannot do this, they release the information and everyone is able to publically see it. Another reason why people might call Google a hypocrite is because of their â€Å"Donâ€⠄¢t be Evil† slogan (Argenti, 2009, p.18). It was very difficult for people to handle the fact that Google prides itself on not being evil, yet they refused to provide user reports to the United States government to aide them in their efforts of tracking down individuals that look at child pornography. â€Å"Successful companies connect communication with strategy through structure, such as having the head of corporate communication report directly to the CEO† (Argenti, 2009, p.15). This is another area where Google is vulnerable, from a communications stand point, because the company has no real structure. When an organization doesn’t have structure it poses a problem in terms of communication because individuals outside that organization tend to think that no one within the organization is ever on the same page; in return, the organization becomes more vulnerable. 3. What are the key problems Google faces in this situation? The key problem that Google is facing in this situation is trying to define where their company fits in relation to the law and their own mission statement. Google’s own mission statement says, â€Å"We aspire to Make Google an institution that makes the world a better place† (Argenti, 2009, p.18). How is Google able to decide whatShow MoreRelatedGoogle Case Study14862 Words   |  60 Pagesvideo increasing ? Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them ? 1,300 ré ³ µmé ³  a day ? Froogle.com / Google Product Search Threats ? Potential Yahoo/Microsoft alliance ? Facebook ? Click fraud ? Copyright disputes stemming from Google Book Search and the digitization of millions of books ? Censorship ? Google Earths effect on security Strengths: Website ? www.google.com ? The site provides Google users easy access toRead MoreGoogle C ase Study7760 Words   |  32 PagesBUMA 1001 Introduction to Modern Business and Management Company Analysis by i Buma 1001 Google Case Study Abstract Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all aroundRead MoreGoogle Case Study3277 Words   |  14 PagesMarketLine Case Study Google Inc. The world’s leading Internet search engine Reference Code: ML00001-091 Publication Date: March 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED GOOGLE INC. 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Which of the follow would you recommend: ââ€"  Building a full-fledged portal like Yahoos; ââ€"  TargetingRead MoreGoogle Case Study2254 Words   |  10 Pagesmore concentrated (i.e.: dominated by fewer firms)? ââ€"  Is search a winner-take-all business? ââ€"  In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? ââ€"  How did Microsofts maximum affordable bid for AOLs search traffic compare to Googles? In addition to enhancing its core search business, should Google also branch out into new arenas? Which of the follow would you recommend: ââ€"  Building a full-fledged portal like Yahoos; ââ€"  TargetingRead MoreGoogle Case Study Essay879 Words   |  4 PagesGoogle Case Study What were the key factors behind Google’s early success? Constant refinement for there search engine was one of the key factor behind Google’s success. 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